STONESET · INC.BRAND DECK / VOL. 02 — ITERATIONSFOR PERMANENT USE

STONE
SET^℞

"Never throw a stone and hide your hand."

STONESET INC.QUIET CONVICTION · VISIBLE ACCOUNTABILITYSD · MMXXVI

02 · MANIFESTOREAD ALOUD. ONCE.FOUNDING DIRECTIVE

"Never throw
a stone and
hide your hand."

If you're going to make a move, let the room see who made it. Don't whisper what you won't say out loud. Don't send what you wouldn't read in a room.

— STONESET · INC.
FOUNDED ON ONE LINE.

↳ READ THIS FIRSTEVERYTHING ELSE IS FOOTNOTEP. 002

04 · THE NAMESTONESET — ETYMOLOGYP. 005

ADJ. · /'stōn,set/ · FIXED BY WEIGHT, NOT BY FORCE

Stone·set.

STONE — N.

A thing you can hold. Weight you can feel. Permanence you didn't ask for and can't talk your way out of.

SET — V. / ADJ.

Decided. Finished. Placed where it stays. The conversation is over because there's nothing left to debate.

SAY IT TWICE"THEIR WORD IS STONESET."FILE UNDER · PERMANENT

05 · WORDMARK STUDIESSIX WAYS TO SET A STONEP. 011

↳ THE SAME WORD, SIX BODIES

01 · HEAVYWEIGHTARCHIVO BLACK

STONESET

— PRIMARY · 80% OF USES —

02 · BOX STAMPHIGH CONTRAST

STONESET

— DROPS · STICKERS · MERCH —

03 · ENGRAVEDSERIF DISPLAY

Stoneset^℞

— EDITORIAL · CERTIFICATES —

04 · STENCILANTON CUT

STONE
SET·

— SPRAY · SIGNAGE · TAGS —

05 · QUOTEDNEWSREADER

"stoneset"

— PRESS · ON-RECORD VOICE —

06 · MONOSPACEJETBRAINS

[STONESET]

— SYSTEM · METADATA · DIGITAL —

NEVER REDRAWNEVER RECOLORNEVER STRETCH

06 · STAMP LIBRARYEIGHTEEN MARKS. ONE FAMILY.P. 015

↳ SMALL-FORM VOCABULARY · USE LIBERALLY

01 OPEN HAND

02 SET STONE

03 BOX STAMP

04 COPYRIGHT

05 ℞ PRESCRIBED

06 MONOGRAM

07 COLD SEAL

08 ON RECORD

09 QUOTES

10 CIRCLED · 03

11 LOT

12 EDITION III

13 DRAFT STAMP

14 VOID

15 SIGNED

16 FOR PERM USE

17 SHIELD

18 CHIP

STAMP, DON'T DRAWEACH ONE HAS A USE CASEFILE UNDER · MARKS

07 · SUB-BRAND LOCKUPSFOUR ARMS · ONE BODYP. 021

↳ SAME WORDMARK · DIFFERENT QUALIFIER · NEVER A REDESIGN

— CLINICAL ARM · PRACTICE —

STONESET
Clinical

The practice. Crisis intervention. Psychosis management. Treatment navigation. The doctor's chair.

— CULTURE ARM · DROPS —

STONESET
Capsule

Limited objects. Heavyweight hoodies. One drop, one season, one purpose. The things you actually wear.

— VOICE ARM · ON RECORD —

STONESET
Press

Speaking. The podcast. Longform writing. Op-eds. Quiet weight, broadcast.

— PARENT · CORPORATE —

STONESET
Inc.

The holding company. The signature that goes on contracts. The board, the IP, the legal name.

NEVER COMBINE TWO ARMSNEVER USE PARENT IN PUBLIC COPYFILE UNDER · ARCHITECTURE

08 · PALETTEBASE + THREE SEASONAL DRIFTSP. 031

↳ THE BASE NEVER MOVES · THE SIGNAL CHANGES PER SEASON

Five stones.
One signal. Earned.

INK

BONE

PAPER

CONCRETE

FOG

SIGNAL

BASE— ALL YEAR —

0A0908

EDE8DE

F5F2EA

C7C1B5

8A8275

A8331A · IODINE

SS '26— SPRING DROP · CAPSULE 01 —

0A0908

EDE8DE

F5F2EA

C7C1B5

8A8275

5A6A52 · SAGE

FW '26— FALL DROP · ON RECORD —

0A0908

EDE8DE

F5F2EA

C7C1B5

8A8275

C28A2B · BRASS

VOL. NULL— ARCHIVAL ONLY · MONO —

0A0908

EDE8DE

F5F2EA

C7C1B5

8A8275

— NO SIGNAL —

BASE = 95% OF ANY PAGESIGNAL = LESS THAN 1%NO GRADIENTS · NO SHADOWS

09 · TYPE STACK ITERATIONSTHREE STACKS · ONE BRANDP. 037

↳ THREE WAYS TO SET THE PAGE · MIX BY OCCASION

A · MONOLITHHEAVYWEIGHT

DISPLAY · ARCHIVO BLACK

STAND.
DON'T POSE.

BODY · INTER · NEWSREADER

"Quiet weight does the talking."

SYSTEM · JETBRAINS MONO

LOT 0024 · SD · MMXXVI

B · SCHOLAREDITORIAL

DISPLAY · EB GARAMOND

For permanent use.

BODY · INTER · NEWSREADER ITALIC

"The record is the receipt."

SYSTEM · SPACE MONO

℞ — NDC 0024 · MMXXVI

C · DOWNTOWNSTAMPED

DISPLAY · ANTON

SAY LESS.

BODY · EB GARAMOND ITALIC

"Hand stays inked."

SYSTEM · SPECIAL ELITE

— STSET / NO. 003 —

A · BOARDROOM · DECKSB · LETTERS · SCRIPTSC · DROPS · POSTERS

10 · CAPSULE 01"QUIET WEIGHT" · SS MMXXVIP. 045

— DROP 01 · SS '26 —

Quiet
Weight.

Four objects, made well. The hoodie sits at fourteen ounces. The tee is bone, not white. The cap reads on the back. The sticker pack ships free with everything.

01 · HOODIESS-001 · 14oz

Heavyweight Hood— BONE / INK · S–XXL —

02 · TEESS-002 · 8oz

The Standard Tee— BONE / INK / RX · S–XXL —

03 · CAPSS-003 · 6-PANEL

The Brimmed Cap— BONE / INK · O/S —

04 · STICKERSSS-004 · 4-PACK

Stamp Pack— 4 STICKERS · 3" VINYL —

4 OBJECTSNO RESTOCKSRSVP STSET.CO

11 · CAPSULE 02"ON RECORD" · FW MMXXVIP. 047

— DROP 02 · FW '26 —

On
Record.

The podcast wears its own jacket. A black-on-black sweatshirt that says it once. A small brass pin you have to be close to read. A field journal. A vinyl record sleeve, empty, ready to be filled.

01 · CREWNECKFW-001

Tonal Crewneck— INK ON INK · S–XXL —

02 · PINFW-002 · BRASS

The Brass Pin— 1" BRASS · O/S —

03 · JOURNALFW-003 · 80pp

Field Notes Vol. II— A6 · CLOTHBOUND —

04 · SLEEVEFW-004 · 12"

Empty Sleeve, 12"— ON-RECORD VOL. 002 —

PODCAST · LISTEN AT STSET.CO/RECORD4 OBJECTSFALL '26 DROP

12 · CAPSULE 03"FOR PERMANENT USE" · CLINICAL APOTHECARYP. 049

— DROP 03 · YEAR-ROUND · APOTHECARY —

For Permanent
Use.

The clinical drop. Objects that look like specimens. Amber bottle, prescription pad, lab-coat tee, an actual paper journal you write the day's record in. Quietly clinical.

01 · BOTTLEAPOTH-001

Amber Bottle— 4oz · LABELED —

02 · ℞ PADAPOTH-002

℞ Pad— 50 SHEETS · TEAR-OFF —

03 · LAB TEEAPOTH-003

Apothecary Tee— PAPER / RX · S–XXL —

04 · LEDGERAPOTH-004

The Ledger— A5 · 200pp · NUMBERED —

YEAR-ROUND COLLECTIONNDC 0024 · STSETSHIP WORLDWIDE

13 · BUSINESS CARDSFOUR CARDS · FOUR ROLESP. 059

↳ ONE PERSON · FOUR HANDS · FOUR CARDS

Hand the right one
for the room.

STONESET — Clinical

The FounderCLINICIAN

STSET.CO/CLINICALSD

STONESET — Capsule

The FounderFOUNDER · CULTURE

STSET.CO/SHOPSS '26

STONESET — Press

The FounderHOST · ON RECORD

STSET.CO/RECORDEP. 014

STONESET — Inc.

The FounderPRINCIPAL · STONESET INC.

STSET.COBY APPOINTMENT

4 ROLES1 NAMESTAMPED · BACK SIDE · COLD-PRESS

14 · LETTER SYSTEMLETTERHEAD · ENVELOPE · COMPLIMENTSP. 063

↳ THE STATIONERY · ONE SET FOR EACH ARM

STONESET— Clinical STONESET INC.
STSET.CO/CLINICAL
℞ · CONFIDENTIAL

19 MAY MMXXVI · SAN DIEGO To the family —

We've reviewed the materials. The plan we discussed holds. We'll set the next call for Tuesday. Until then —

— The Founder.

STONESET INC.
SD
BY APPOINTMENT

to the bearer
— OPEN ON THE RECORD —

STONESETWITH COMPLIMENTS

— "Thank you for your time. The record stands."

STSETSD · MMXXVI

PRINT · DUPLEXCOLD-PRESS STOCK · 300gsmNEVER GLOSS

15 · ON RECORD · POSTER SERIESFOUR EPISODES · ONE GRIDP. 067

↳ THE POD'S OWN VISUAL LANGUAGE · EVERY DROP USES THE SAME GRID

EP. 01405·19·MMXXVI

QUIET
WEIGHT.

"You don't need a mic. You need a record."— W/ STSET

EP. 01506·02·MMXXVI

THE
HAND.

"What does open hand look like in a closed room?"— W/ A. NGUYEN

EP. 01606·16·MMXXVI

RECEIPT
OVER
VOLUME.

"The internet talks. Receipts close the case."— W/ J. HOLLAND

EP. 01707·07·MMXXVI

FOR
PERMANENT
USE.

"What we do when we mean it for good."— W/ R. CARSON

LISTEN STSET.CO/RECORDPOSTED 1ST & 3RD MONNO ADS · NO TRAILER

16 · OFFICE · SIGNAGEA DOOR · A PLAQUE · A WALLP. 069

↳ WHEN THE BRAND HAS TO LIVE IN THREE DIMENSIONS

STSET.CO/CLINICAL —SAN DIEGO · MMXXVI—

STONESET— Clinical

BY APPOINTMENT
MON–THU · 09:00–18:00
FRI · 09:00–13:00
SAT · BY ARRANGEMENT

— PRESS THE BUZZER. STATE YOUR NAME. —

— RECEPTION · WALL 01 —

Stand. Don't pose.

— HALLWAY · WALL 02 —

The hand stays open.

— OFFICE · WALL 03 —

Say less. Mean all of it.

BRASS PLAQUE · ETCHEDWALLS · LETTERPRESS POSTER · 24×36FILE UNDER · IRL

17 · THE LEDGERA PUBLIC RECORD BOOKP. 073

STONESET · INC.LEDGER · VOL. 01P. 0024

The Ledger.
A book of
decisions made
on the record.

05·19·26 "We're keeping the practice solo, not scaling." — STSET

05·14·26 "No paid sponsorships on On Record. Ever." — STSET

04·30·26 "Capsule 01 caps at 240 units. No restocks." — STSET

04·11·26 "Pro bono case load held at 20% of week." — STSET

03·22·26 "Walked away from a 6-figure speaking deal that needed us to soften the message." — STSET

02·14·26 "Filed: Stoneset · Inc. — for permanent use." — STSET

— WHY THIS EXISTS —

Most companies talk about values. Stoneset logs them. Every public decision goes in the Ledger with a date and a name.

The Ledger is a single physical book, plus the public page at stset.co/ledger.

If a decision isn't in the Ledger, the company didn't make it. If it's in the Ledger, the room saw the hand.

UPDATED MONTHLYSIGNED · DATED · ARCHIVEDINNOVATION · BRAND-AS-RECEIPT

18 · SD SUBWAY · TAKEOVERA PHASE-ONE CAMPAIGNP. 075

↳ STSET·SD · PHASE ONE

One line.
Five trains.
Two weeks.

Subway posters at the platforms the founder rides — Bedford, Canal, 14th, Atlantic, Astor. One poster. One line. The proverb, full-size, where you can't scroll past it.

— PRESS / LAUNCH · FALL '26 —

STONESET℞SD · MMXXVI

NEVER
THROW
A STONE
AND
HIDE
YOUR
HAND.

— A reminder, in the city that taught it to me.

STSET.CO— STSET —

OUTDOOR · LETTERPRESS POSTER24×36 IN. · BLACK ON BONEFILE UNDER · CAMPAIGN

19 · THE SEALTHREE FORMS · ONE PROMISEP. 077

↳ A LITERAL SEAL · USED LITERALLY

Three forms. Same seal.

— 01 · WAX —

SET

Iodine wax. For letters, contracts, alumni packets, and anything the company puts its hand on permanently.

— 02 · COLD-PRESS —

Embossed into paper. No ink. Used on certificates, alumni cards, the Ledger, and the inside flap of every book.

— 03 · DIGITAL —

A cryptographically-signed digital seal for emails, Ledger entries, and the public archive. The same promise, in the cloud.

WAX · 1 OZ STICKSEMBOSSER · BRASSDIGITAL · DETERMINISTIC HASH

20 · THE PINA PHYSICAL BADGE FOR STAFF · ALUMNI · TRUSTED FEWP. 079

↳ ONE PIN PER ARM · NEVER FOR SALE

Given. Never sold.

Clinical — STAFF / PRACTITIONER —

Capsule — DROP ALUMNI · No. 0001 —

Press — GUEST · ON RECORD —

Inc. — PRINCIPAL / BOARD —

1" BRASS · BUTTERFLY BACKNUMBERED · SIGNEDNOT FOR RETAIL

21 · THE MONUMENTTHE PROVERB IN ACTUAL STONEP. 081

↳ STSET · MONUMENT

The brand,
cast in stone.

Granite. Hand-engraved. Installed permanently at the office threshold. The proverb in the substance it names. The brand made literal — and impossible to walk back.

— STONESET · INC · EST · MMXXVI —

STONE
SET

Never throw
a stone
and hide
your hand.

— THE FOUNDER —
FOUNDER · PRINCIPAL
· SD · MMXXVI ·

GRANITE · 4ft × 6ftHAND-ENGRAVED · NUMBEREDFILE UNDER · MONUMENT

22 · DIRECTIVESTEN LINES · INSTALLED AS POSTER SETP. 084

↳ THE WALL THAT GREETS YOU AT THE OFFICE

Stand.Don't pose.

Show the hand.Don't whisper. Don't hide.

Pay in full.The free version isn't the one we ship.

Both hands, always.Held, never hurled.

Sign it.Someone decided. Name them.

Drop once.No restocks. No relaunches.

Receipts.Over volume. Every time.

Take the work seriously.Never ourselves.

For permanent use.Or don't make it.

Open hand.Or no hand at all.

LETTERPRESS POSTERS · 11×17INSTALLED · GREEN ROOM, OFFICE, STUDIOFILE UNDER · THE WALL

23 · CLOSING— BACK TO THE PROVERB —P. 088

"Never throw
a stone and
hide your hand."

— STONESET℞ · SD · MMXXVI —

END OF DECK— STAND. DON'T POSE. —FOR PERMANENT USE

24 · COLOPHONHOW THIS WAS MADEP. END

STONESET^℞

Brand Deck / Vol. 02 — Iterations. Set in Archivo Black, Newsreader, EB Garamond, Anton, Special Elite, Inter, and JetBrains Mono. Printed in five stones and one signal. Authored by the founder. Witnessed by anyone who reads it.

PRINCIPALThe Founder

DIRECTIONA · Monolith — with iterations of Specimen + SAMO·79

ISSUEV.03 · Vol. 02 · MMXXVI · SD

DIRECTIVENever throw a stone and hide your hand.

STONESET · INC— FOR PERMANENT USE —SD · MMXXVI

STONESET℞

One person.Three faces.One stance.

Stone·set.

Five stones.One signal. Earned.

QuietWeight.

OnRecord.

For PermanentUse.

Hand the right onefor the room.

The Ledger.A book ofdecisions madeon the record.

One line.Five trains.Two weeks.

Three forms. Same seal.

Given. Never sold.

The brand,cast in stone.

STONESET℞

STONE
SET^℞

One person.
Three faces.
One stance.

Five stones.
One signal. Earned.

Quiet
Weight.

On
Record.

For Permanent
Use.

Hand the right one
for the room.

The Ledger.
A book of
decisions made
on the record.

One line.
Five trains.
Two weeks.

The brand,
cast in stone.

STONESET^℞